Marketing in the pharmaceutical industry essay

This has not occurred, even though OIG also has issued guidelines regarding when it might revoke a patent, sell it, or otherwise take profits from the big companies. Ethical medical advertising promotes good marketing environment for a healthy growth and reduces unnecessary competition.

These are important questions because pharmaceutical fraud is a substantial drain on the economy and places citizens at physical peril. Critical evaluations of recruitment, selection of these have further guided us to re-strengthening and improving the performance of medical representative to better future marketing network.

In United States v. The bulk of production for the domestic market is drugs that are not on patent. In addition to the Federal False Claims Act, a number of states have passed their own False Claims Acts focusing on fraud on state and municipal funds.

From cancer drugs to pain-killers, 35David H. Biotechnology is another competent market in India with marginal low base of Rs. Ancillary industries provide opportunities as high as 7.

It is observed that Bulk drugs production has been significantly increased over the decades from the year to crossing the turnover of Rs. Danzon, Pharmaceutical Price Regulation: United States ex Rel Stephens, U.

POGO is an independent watchdog organization that describes itself as follows: As a result of these features, the introduction of product patents should not have a strong adverse impact on employment in the industry or on the contribution of the pharmaceutical sector to the economy.

Dan Muro, a frequent contributor to Forbes magazine who closely follows health care costs, noted the following: Finally, antitrust law allows a certain amount of collusion among label and generic manufacturers of drugs. Westinghouse Savannah River Corp.

Curiously, there is some question as to what Big Pharma actually means when it says it puts money into research and development. In developed countries consumer are benefited by the insurance and can afford ethical drugs but the countries who cannot afford to ethical drugs are switching to generic to save coast which pressuring pharmacists to substitute generic drug as the first choice, patented drugs are only used if generic drug fails.

Furthermore Indian pharmaceutical sector has successfully crossed all phases from monopolistic phase to multi-brand phase to emerging market phase and now commoditisation phase stepping ahead to give a new shape for pharmaceutical marketing.

Using this criterion as oftwelve companies fit the category: The exchange rates and currency problem is also one of the major issue for example Canada has inflexible pricing and reimbursement criteria, where USA does not have price controls as a results the price drug in America is high compare to Canada which leads to damage of brand image in consumers mind for example price of Lipitor is 3.

Pharmaceutical Industry Essays (Examples)

This Article provides analysis of the problem and raises the prospect of long term and short term solutions which include:THE GLOBAL PHARMACEUTICAL INDUSTRY INTRODUCTION. According to Hunter s. Thomas "you can turn your back on person, but never turn your back on a drug, especially when it's waving a razor sharp hunting.".

Marketing in Pharmaceutical Industry: Marketing Pharmaceutical products is different from other industries, as the final consumers (Patients) are not targeted instead, the qualified physicians are targeted for marketing.

The pharmaceutical industry has become a chief player in the marketing of their products. As its leading companies have such a strong presence in Ireland, and the fact that its marketing policies are forced to vary from country to country, I found it to be a very appropriate topic.

It is a highly. Case Study: Pharmaceutical Industry Introduction 1 The pharmaceutical industry entails a team involved in the invention of a drug.

The team consists of the drug producers, formulators, promoters and prescribers.

A Failure of Remedies: The Case of Big Pharma (An Essay) |

Key words: Pharmaceutical, Pharmaceutical marketing, Pharmaceutical promotion, Pharmaceutical industry, Marketing strategies Background and introduction: Marketing is the most commonly used tool to increase market share.

Comprehensive Essay on “Pharmaceutical Industry” in India Article shared by Indian pharmaceutical industry is divided into two categories as bulk drugs and formulations by its physical properties and marketing point of view ethical, generic and OTC and line of treatment the industry is further divided as Allopathic, Ayurveda, Homeopathy.

Marketing in the pharmaceutical industry essay
Rated 3/5 based on 18 review