Maserati positioning strategy

The range is completed by the Quattroporte Diesel; equipped with a 3. The Radica wood trim, the leather steering wheel with wood insert and the carbon fibre sport steering wheel respectively underline the luxury and sportiness of Maserati.

The interior of the Quattroporte GranSport includes redesigned front and rear seats, with their sculptured profiles, to improve sporty driving performances while a new sport steering wheel, in carbon fibre or full leather, creates a strong identity.

A new range strategy is launched with the introduction of the GranLusso and GranSport trims. The top of the range version, the Quattroporte GTS, which features the twin-turbo V8, will be available exclusively with either the GranLusso or GranSport trims as part of the standard equipment.

The back is characterized by an evident composition between a centre fuselage and two side pockets that focus the attention on the exhausts. June 13, The New Quattroporte: The car company has since been owned by French car maker Citroen and acquired by Fiat SpA in The premium sports sedan that perfectly combines class topping performance and elegance.

Maserati ‘a lifestyle brand, not a car brand’

Thanks to the high gloss Piano Black wood trim on the dashboard, the brand new sport seats, the sport steering wheel fitted with aluminium gearbox paddles and the stainless steel sport pedals, the interior of the Quattroporte GranSport guarantees a truly sporty experience. The improvements to the interior were introduced to enhance the purity of the model by underlining only the functional parts.

Faced with increasing demands for more personalized options, Maserati stands out for its unique luxury and sports heritage, thanks to which it is capable to offer premium and exclusive options that genuinely satisfy the most discerning customers. Chrysler dealers that refitted their showrooms for the Fiat have been waiting a long time for the Alfa Romeo.

All versions of the Quattroporte are fitted with state-of-the-art ZF eight-speed automatic transmission and electronically-controlled Skyhook shock absorbers; with an ideal Fiat re-entered the U. In the cabin, the soul of the GranLusso is epitomised by the Ermenegildo Zegna Edition interior that features a patented silk fabric, unique in the industry, on the seats, doors, headliner and sun visors; the seat tailoring details and the label behind the sun visors make this version unique and exclusive.

Maserati SWOT Analysis, Competitors & USP

In homage to its sports heritage, Maserati also offers the racing-inspired carbon package, as well as elongated gearshift paddles in polished aluminium. They will range from compact sports cars to full size utility vehicles.

These autos will be offered in rear wheel drive and all wheel drive configurations, and be powered by new four and six cylinder diesel and gas engines. GranLusso and GranSport, two distinct new worlds.

Fiat Dealers to get Alfa Romeo Franchises, www.

Marketing Positioning Strategy for Maserati

It will launch in September and be priced between 66, and 80, U. Both trims will be priced at the same level across the range. A further opportunity for customization is available in the form of the optional Exterior Carbon Pack for the GranSport trim, to further enhance the sporty exterior.Maserati’s global and local plans involve an aggressive push within the next four years aimed at establishing themselves as an exclusive luxury brand and not becoming mainstream.

Marketing Positioning Strategy for Maserati Add Remove Maserati has just introduced a new model that will be competing directly against well-known luxury sports.

Modena, 25 April, – Maserati introduces its range with three significantly restyled models at the Auto China show in Beijing and proudly showcases its GranLusso and GranSport trim two distinctive trims represent the proposition of every Maserati which resonates with the philosophy of GranTurismo, the ultimate combination of sportiness and luxury.

May 09,  · Maserati is no longer going to be an exotic brand by the time production numbers hit 50, Riccardo mentioned that Alfa were being positioned to compete with BMW and Mercedes, but the reality is that Maserati is now being positioned to compete with the.

Building Maserati’s business is a key Fiat parent’s strategy to stem recent losses in Europe. Instead of shutting factories, CEO Sergio Marchionne’s plan is to invest in the business. Maserati SWOT analysis, segmentation, targeting & positioning (STP) are covered on this page.

Analysis of Maserati also includes its USP, tagline / slogan and competitors.

Maserati positioning strategy
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