Although most of the cases under investigation are US-based, the analyses, the issues rather than the cases explored, and the case being made resonate throughout the late capitalist world.
Each of us will find papers that engage us more than most — such is the nature of collections of essays, whatever the overall narrative arc and argument. Andrews reminds us that a characteristic of the best cultural analyses is the demands it places on writers and on readers to invent and imagine the circumstances being discussed, to transpose ourselves into other places, other times, and other socio-cultural orders.
During the early s a group of scholars at the University of Birmingham began to challenge many of the conventions of much academic practice. In investigating this sector, Andrews ranges across suburban soccer, cultural codes used in sport marketing, mediated Olympic sport, basketball, Fox TV, as well as glocalised sport and the state of sports history.
These origins gave British cultural studies a very different structure of feeling This is a review that appeared in the Journal of Sport History in We get a solid sense of how and why the issues under study matter, not only in themselves but in their specific socio-cultural relations.
His case is not one of condemnation but unpacks the relations between and imbrication of the sport and entertainment industries, and the hegemonic function of the US-based but internationally significant sportainment sector. The form and shape of the argument as well as the methodology deployed in this essay provides a model of analysis in urban sports geography.
Although the point that corporatised sport is not new is not made as forcefully as it could be, Andrews shows clearly the ways that recent trends in corporate sport-as-cultural-practice have served the interests of the powerful and have marginalised large sections of local populations.
These origins gave British cultural studies a very different structure of feeling than that in North American cultural studies with its foundations in literary studies. Mills-inspired approaches take us down this road, but not far enough.
Imagination plays an additional role in social and cultural analyses — as the novelist Toni Morrison notes, it is a way of sharing the world. In doing so they drew on sets of ideas that had emerged from literary studies, from new social histories, and from a set of debates within and between various forms of British and continental Marxisms.
Here was a sport invented in its mediated form, and where the intended audience were asked to take a step too far down the road of late capitalist post-modern culture: Like Jameson, Andrews appears remarkably uncomfortable with this cultural logic.Sport-- Commerce-- Culture: Essays on Sport in Late Capitalist America (Popular Culture and Everyday Life) Andrews, David L.
David L. Andrews is a Professor within the Physical Cultural Studies Research Group in the Department of Kinesiology. His research critically examines physical culture as a complex empirical assemblage (including, but not restricted to, sport, fitness, exercise, recreation, leisure, wellness, dance, and health-related movement practices).
Sport Commerce Culture Essays on Sport in Late Capitalist America Sport Commerce Culture makes a significant contribution to the growing body of. Sport-Commerce-Culture: Essays on Sport in Late Capitalist America (pp.
). New York: Peter Lang. Reading II: Dickson, G., & Schofield, G. (). Globalization and globesity: The impact of the Beijing Olympics in China.
International Journal of Sport Management and Marketing, 1(), David L. Andrews explores sport's interdependent relation with the commercial structures and rhythms that define the experience of consumer capitalism within the /5. Sport, Commerce, Culture: Essays on Sport in Late-Capitalist America / Edition 1 Sport—Commerce—Culture makes a significant contribution to the growing body of literature on the critical analysis of today’s highly mediated and commercialized sport Price: $Download